ASUS solidifies commitment to sustaining an incredible future, collects over one ton of recycled waste with CORA
ASUS culminates its partnership with the nonprofit organization CORA after a successful three-phased project that involved ASUS employees, partners, dealers, and the public in its thrust toward sustainability and reducing plastic waste.
ASUS solidifies its commitment toward an incredible, sustainable future and its thrust toward a circular economy and collected a landmark 1.67 tons of plastic and other recyclable wastes through a series of activations in partnership with nonprofit organization Communities Organized for Resource Allocation (CORA). The ASUS x CORA sustainability campaign spanned three phases, each focusing on and involving various stakeholders for a holistic approach toward promoting eco-friendly products, reducing waste, intensifying awareness about circular economy and climate action, and educating people on how to lead an eco-conscious lifestyle.
“At ASUS, we believe that innovation and sustainability go
hand in hand. As we continue innovating our products, we strive to be more
sustainable. We are immensely thankful for everyone, including our partner
CORA, the ASUS Philippines employees, our partners, dealers, and all the
Filipinos who helped us in this meaningful mission to protect and save our
environment through recycling plastic and other everyday waste, giving them a
second life, and promoting a sustainable and incredible future for the people and
the planet,” ASUS Philippines Country Manager George Su said.
In 2007, ASUS launched its first sustainable notebook, the
ASUS Bamboo Series. It received numerous environmental certifications and
accolades for its revolutionary engineering and design. Early this year, ASUS
launched the most sustainable Zenbook ever, the Zenbook S 13 OLED (UX5304),
underscoring the company’s 2025 Sustainability Goals and its commitment to
environmental stewardship. Taking a significant step toward circular product
design, the Zenbook S 13 OLED is an EPEAT Gold registered product with a
positive environmental impact across the entire product lifecycle, from
material use and manufacturing to assembly, use, and end-of-life.
Circular economy starts with us
ASUS held a knowledge-sharing
activity with its employees dubbed ASUStainable Solution: Circular Economy
Starts with Us. CORA and its Circular Center Women Champions (CCWC) presented
the country’s current plastic situation. They educated ASUS employees on how
they can contribute to a circular economy by recycling typical household
wastes, such as plastic bottles. Aside from instilling personal change, the
workshop encouraged employees to disseminate what they learned to their family
and friends. After the seminar, a two-month recycling activity among ASUS
employees was held, where they collected plastic bottles, soft plastics, sibak,
colored paper, and cartons. These office and home wastes were collected through
CORA’s Eco-Ikot Center pop-up, where dedicated trash bins were set up in the
ASUS office. ASUS employees generated 840.6 kg. total waste. The waste
collected was then brought to CORA’s partner Sentinel Upcycling Technologies to
transform them into high-quality products such as benches, school chairs, and
mobile trash bins.
Under the innovation and value creation pillar of the ASUS
2025 Sustainability Goals, ASUS also donated two ASUS Zenbook laptops to CORA
to aid them in their administrative tasks. This includes recording data from
their Eco-Ikot Center in Parañaque City and managing other programs and
campaigns with public and private organizations.
The CORA Eco-Ikot Center is an inclusive and holistic
recycling system that allows communities to exchange recyclables for points,
which can be redeemed for various incentives. The first of its kind in the
Philippines and the world, CORA’s Eco-Ikot Center provides a sustainable
solution to the plastic pollution crisis.
ASUS x CORA Mall Caravan
For the second phase, ASUS installed CORA Eco-Ikot Center pop-ups
in three ASUS Exclusive Stores, making it accessible for Filipinos to recycle
and reduce plastic waste. Filipinos got to take home ASUS and CORA merchandise
in exchange for clean and dry plastic bottles. The CCWCs educated them and
other mallgoers what is circular economy and the benefits of recycling common
plastic waste.
Mallgoers were also able to experience the Zenbook S 13 OLED
and learned the importance of supporting and using eco-friendly products,
further cementing ASUS’ sustainability thrust.
The ASUS x CORA Mall Caravan collected over 1,100 plastic bottles, equivalent to 28.5 kg. It was held at SM Cyberzone in Megamall, North EDSA, and Mall of Asia.
Celebrating International Coastal Cleanup Day
For the final leg, ASUS celebrated 2023 International
Coastal Cleanup Day by combing the shore of Las Piñas-Parañaque Wetland
Park (LPPWP) of trash and debris led by Zenbook S 13 OLED Ambassador and CORA
Founder Antoinette Taus, together with volunteers from ASUS employees, media,
influencers, partners, and dealers. This joint effort of 75 volunteers
collected 646.2 kg. of plastic waste, Styrofoam, rubber materials, and stuffed
toys. The trash accumulated was segregated to send the recyclable materials to
CORA’s recycling partner.
The data collected during the event will help CORA and
government agencies address the dire waste problem in Manila Bay. The LPPWP is
part of the Manila Bay coast and was reported to carry an estimated 9.46
billion pieces of plastic waste.
United Nations Goodwill Ambassador and CORA Founder
Antoinette Taus also shared, “We need to reduce our waste overall and make sure
that the waste we do produce ends up in the right places, to the circular
economy.”
The collective efforts of ASUS Global and its local markets
contributed to the significant strides in sustainability focus areas. In the
recently announced ASUS
2022 Sustainability Report, the global technology leader detailed that it
exceeded ENERGY STAR standards by 34%. Its eco-friendly products also accounted
for 87% of total product revenue. These and more led ASUS to bag multiple
2023 Asia Sustainability Reporting Awards and receive international
recognition. ASUS will continue to create local and global initiatives toward
being a net-zero enterprise in 2050.
SEE ALSO:XIAOMI UNVEILS THE FUTURE OF TECH AT SMART LIVING SHOWCASE 2023
Notes To Editor
ASUS Global Press Room: http://press.asus.com
ASUS PH Facebook: http://www.facebook.com/ASUSph
ASUS PH X (Twitter): http://www.twitter.com/ASUSph
ASUS PH Instagram: http://www.instagram.com/ASUSph
ASUS PH Tiktok: https://www.tiktok.com/@asusphilippines
About ASUS
ASUS is a global technology leader that provides the world's
most innovative and intuitive devices, components and solutions to deliver
incredible experiences that enhance the lives of people everywhere. It is also
the number one OLED and Creator laptop brand in the Philippines and worldwide.
With its team of 5,000 in-house R&D experts, ASUS is world-renowned for
continuously reimagining today's technologies for tomorrow, garners more than 11
awards every day for quality, innovation and design, and is ranked among
Fortune's World's Most Admired Companies.
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