Shopee's 9.9 Super Shopping Day sets new record for highest number of new buyers on Shopee Live

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Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, has once again achieved great results in the annual 9.9 Super Shopping Day. With Shopee Live, an interactive live-streaming feature in Shopee, Filipino sellers created entertaining shopping experiences for consumers and grew their online business. Together with brands and sellers, Shopee set a record-breaking 41 times uplift in new buyers on Shopee Live this 9.9, compared to an average day. 


With its exclusive promotions, gamification features, and seamless e-commerce integration, sellers have more opportunities to engage their customers through rewarding livestream shopping experiences. Vincent Lee, Head of Shopee Philippines, expressed, “Shopee is dedicated to providing our users with the best online shopping experience. This 9.9, we are glad to bring users even more value through Shopee Live, by helping brands and sellers reach out to and deliver the best deals to shoppers effectively. Shopee will continue to deliver more exciting campaigns as we gear up towards the upcoming year-end shopping season."

Record-breaking livestream viewership

A new milestone was achieved during the 9.9 Super Shopping Day, where viewers from all across the nation spent more than 2.7 million hours on Shopee Live over the 9.9 period. There was also a 6 times uplift in the number of new Shopee Live viewers compared to an average day, highlighting Shopee’s status as one of the go-to platforms for unparalleled live shopping experiences. 

Shoppers acquired fashion & beauty items at better deals 

Shopee rolled out an extensive array of exclusive discounts and promotions, enticing shoppers with deals on various products, from fashion and beauty to electronics and home essentials. With stunning 70% off Shopee Live-exclusive vouchers with no minimum spend up for grabs, together with sellers, brands and partners, Shopee continued to deliver more savings and value for users, as Filipino shoppers collectively claimed over 400,000 vouchers during 9.9. Shoppers were also seen maximizing their deals on key fashion and beauty products, with the Maybelline Fit Me Fresh Tint and O.TWO.O Long Wear Face Foundation emerging as two of the top five items sold via Shopee Live. 

Businesses achieved more traffic and a big boost to their sales

The 9.9 Super Shopping Day was not only a success for shoppers but also for sellers. Many achieved significant sales increases and added exposure to a broad audience of potential customers within the Philippines. Local sellers took advantage of the 9.9 Super Shopping Day to grow their businesses, with top local merchant, Chemiscents selling over 29,000 items via Shopee Live on 9 September alone. Brands like Infinix and Unicare also successfully engaged with viewers on Shopee Live and made over 11 million pesos and 3 million pesos respectively via a single stream on 9 September. 

This year's 9.9 Super Shopping Day has showcased Shopee's commitment to innovation and customer satisfaction. Other than the significant increase in hours spent on Shopee Live, shoppers also enjoyed attractive discounts across various categories, with Home & Living and Health & Personal Care being the top categories across the platform. Sellers also achieved increased sales with an 8 times uplift of items sold within the first two hours of 9 September, compared to an average day. 

With the upcoming year-end shopping season just around the corner, Shopee remains dedicated to delivering more exciting events and opportunities for its users. To stay updated on the latest deals and promos, download the Shopee app from leading app stores and follow Shopee Philippines on Facebook, Twitter, Instagram, TikTok, and YouTube. 




















About Shopee
Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee promotes an inclusive and sustainable digital ecosystem by enabling businesses to digitalize and grow their online presence, helping more people access and benefit from digital services, and uplifting local communities.

Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping homegrown brands and entrepreneurs succeed in e-commerce.

Shopee is part of Sea Limited (NYSE: SE), a leading global consumer internet company. Sea’s mission is to better the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena and SeaMoney.


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